Blog! How the Newest Media Revolution is Changing Politics, Business and Culture
by David Kline and Dan Burstein

Table of Contents

Front Matter
Also by….
Title Page
Copyright Page

Introduction: From Cave Painting to Wonkette: A Short History of Blogging
-- by Dan Burstein

Part One: Politics & Policy
Chapter 1 :: The Essay
Toward a More Participatory Democracy
-- by David Kline

Chapter 2 :: The Interviews
"The Secrets of Dean's Success (and the Democrats' Failure)."
-- Joe Trippi, former National Campaign Manager for Howard Dean
"Extreme Democracy, Blog-Style."
-- Jon Lebkowsky, CEO, Polycot
Blogging the Presidency."
-- Markos Moulitsas Zuniga,
"Dove Becomes Hawk in Blog Transformation."
-- Roger L. Simon,
"Sex, Lies, and Political Scrapes."
-- Ana Marie Cox,

Chapter 3 :: The Public Commentary
"Fear and Laptops On the Campaign Trail."
-- Matthew Klam, from New York Times Magazine

"Web of Influence"
-- by Daniel W. Drezner and Henry Farrell, from Foreign Policy

Part Two: Business & Economics
Chapter 4 :: The Essay
The Voice of the Customer
-- by David Kline

Chapter 5 :: The Interviews
"Blogs: Humanizing the Face of Corporate America"
-- Robert Scoble, blogger and "technical evangelist" for Microsoft, Inc.
- Sidebar - "The Corporate Weblog Manifesto"
"The Whole Becomes Hugely Greater"
-- Nick Gall, analyst with the META Group
"Japanese Blogger Champions Internet Democracy"
-- Joi Ito, venture capitalist and Japan's No. 1 blogger
"Take An Obsession, Then Feed it!"
-- Nick Denton, Gawker Media
"Is it the Tortoise Against the Hare?"
-- Jason Calacanis, Weblogs Inc.
"It's More Like Music Than Publishing."
-- John Battelle, founder and former Chair of Standard Media International
"Going Out On a Limb, Where the Fruit Is."
-- Andreas Stavropoulis, Managing Director, Draper Fisher Jurvetson
"Marketers Must Learn to Respect Their Customers
-- Christian Sarkar, Web marketing and design consultant
"Building a Better Clubhouse by Blogging."
-- David Teten, CEO), Nitron Advisors, and editor, the;
and Scott Allen, consultant on social networking
"The New Meaning of ''Going to Lunch With Your Publisher.'"
--Michael Cader, founder of Publisher's Lunch
"Our Customers Want Authenticity."
-- Jonathan Schwartz, president of Sun Microsystems.

Chapter 6 :: The Public Commentary
"Why There's No Escaping the Blog,"
-- by David Kirkpatrick and Daniel Roth, from Fortune
"Blogs Will Change Your Business."
-- by Stephen Baker and Heather Green, from Business Week

Part Three: Media & Culture

Chapter 7 :: The Essay
"I Blog, Therefore I Am
-- by David Kline

Chapter 8 :: The Interviews
"Child Star-Turned Blogger Discovers Life's Second Act."
-- Wil Wheaton, child-actor turned writer and blogger
"A GI Blogs the War in Iraq."
-- Colby Buzzell, US Army, formerly stationed in Iraq
"A Mayhem of Media Possibilities."
-- Adam Curry, former MTV host turned tech company incubator
"Big Media Guy Learns to Trust the Readers."
-- Jeff Jarvis, President & creative director of
"Blogs as Bottom-up Innovation"
-- Clay Shirky, expert on the social and economic effects of Internet technologies
"Will Blog For Book Deals"
-- Kate Lee, International Creative Management
"Confessions of a Distinguished Cultural Blogger"
--Terry Teachout, drama critic for The Wall Street Journal
"Last Night a Weblog Saved My Life."
-- Ayelet Waldman, novelist
"Where Have All the Journalists Gone?"
-- Jay Rosen, NYU Department of Journalism
"Making Global Voices Heard."
-- Rebecca MacKinnon, "recovering CNN reporter turned blogger."
"Gazing at the Crystal Ball of Blogging"
-- Paul Saffo, Research Director, Institute for the Future
"Punching Holes in Faded Old Mirrors"
-- Arianna Huffington, activitist, analyst.

Chapter 9 :: The Public Commentary
"My So-Called Blog"
-- by Emily Nussbaum, from The New York Times
"Meet Joe Blog"
-- by Lev Grossman and Anita Hamilton, from TIME
"A Blogger's Creed"
-- by Andrew Sullivan, from TIME
"Blogworld: The New Amateur Journalists Weighs In."
-- by Matt Welch, from Columbia Journalism Review

Appendix A
The Blog! Index
Appendix B
The Technorati Top 50: A Snapshot in Time
Appendix C:


Author Bios

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The Voices of blog!

"Tell the truth. The whole truth. Nothing but the truth."
- Microsoft "chief humanizing officer" Robert Scoble

"Blogs have broken the monopoly of the mainstream media"
- Celebrity blogger Arianna Huffington

"A weblog saved my life last night"
- Novelist Ayelet Waldman

"I don't want to ruin anyone's life, but
I don't mind ruining their day"
- Washington politico-sex blogger Ana Marie Cox (aka Wonkette)

"I take an obsession and then I feed it"
- Gawker Media founder Nick Denton

"Blogging helped me admit my acting career was going nowhere"
- Former child star of "Stand By Me" and "Star Trek: The Next Generation" Wil Wheaton

Also Featuring:

- Podcasting pioneer and former MTV host Adam Curry

- Japanese blogging king Joi Ito

- former Howard Dean Campaign Manager Joe Trippi

- Web philosopher Clay Shirky

- DailyKos liberal blogger Markos Moulitsas

- screenwriter and conservative blogger Roger L. Simon

- Sun Microsystems president Jonathan Schwartz

- president and Buzzmachine blogger Jeff Jarvis

- futurist Paul Saffo

- new media entrepreneur John Battelle

- New York University journalism professor Jay Rosen

- U.S. Army blogger Colby Buzzell

- Publisher's Lunch founder Michael Cader

- CNN reporter Rebecca MacKinnon

- Weblogs, Inc. founder Jason Calacanis

- literary agent Kate Lee

- Wall Street Journal drama critic Terry Teachout

- venture capitalist Andreas Stavropoulis

- Internet activist Jon Lebkowsky

- Web marketing consultant Christian Sarkar

- social networking experts David Teten and Scott Allen

- Internet analyst Nick Gall

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