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Blog! How the Newest Media Revolution is Changing Politics, Business and Culture
by David Kline and Dan Burstein

Here's the first book to combine in-depth interviews with the blogging world's most provocative and influential personalities with a realistic analysis of the ways that this new media phenomenon is transforming our society.

[view Table of Contents ]

blog! takes you inside the minds and hearts of people like former Howard Dean campaign manager Joe Trippi, who pioneered the use of political blogs as grassroots organizing tools and fundraising vehicles -- and in the process changed political campaigning forever. And Robert Scoble, a Microsoft employee who through his candid, fair-minded blog postings accomplished what hundreds of millions of dollars in Microsoft image advertising could not -- i.e., the humanizing of a company once reviled as a monopolistic bully. And former child star Wil Wheaton (Stand by Me and Star Trek: The Next Generation), who captivated millions by blogging about his humiliations as a struggling actor and ultimately launched a new career for himself as a respected author of two books.

From celebrity-activist Arianna Huffington to the Web philosopher Clay Shirky, this book brings you more than 30 of the blogosphere's most fascinating personalities in their own fresh and uncensored voices.

Any powerful new technology, of course, inevitably brings with it a hurricane of hype and hyperbole. And sure enough, some of blogging's more excitable evangelists claim it will soon replace the traditional newspaper, nullify the influence of the rich and powerful over electoral politics, and -- by putting the power of the printing press in the hands of ordinary citizens -- enable a million new Shakespeares to emerge from the heartland.

Don't bet on it, say authors David Kline and Dan Burstein. They argue that while blogging will profoundly transform many areas of politics, business and culture, it cannot by itself Free us from the constraints of human nature or our existing social and economic reality. The authors thus give us the first book that pierces the bubble of hype and confusion surrounding this new medium with a real-world analysis of the ways that blogging will actually change our society.

Ultimately, blogging is all about empowerment -- a revolt, says David Kline, of the voiceless against the heedless. For better or worse, every citizen now has a voice. And woe be to any politician or businessman who tries to ignore the roar of today's blog-enabled citizenry.

About David Kline

David Kline ( ) is a journalist, author and business consultant whose last book -- Rembrandts in the Attic: Unlocking the Hidden Value of Patents (Harvard Business School Press) -- is considered the seminal work on intellectual property strategy in corporate America. He has also reported on wars, revolutions and various domestic issues for the New York Times and other major media, and is a frequent speaker before business audiences. more bio >>


About Dan Burstein

Dan Burstein is an award winning journalist, author and venture capitalist who has written about new technology trends and investing in emerging growth companies for more than 20 years. He is the managing director of both Millennium Technology Ventures and Millennium Technology Value Partners. He is also co-editor of the best-selling Secrets of the Code: The Unauthorized Guide to the Mysteries Behind the DaVinci Code. more bio >>


Kline and Burstein previously co-authored the best-seller Road Warriors: Dreams and Nightmares Along the Information Highway (Dutton, 1995).

Your Price: $16.47 You Save $8.48!
Order BLOG! direct from the publisher today and
save 33% off the regular price of $24.95!
Plus get Free shipping*!

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Introduction: From Cave Painting to Wonkette: A Short History of Blogging, by Dan Burstein

Table of Contents

"A Weblog saved my life last night" -- Interview with novelist Ayelet Waldman

"Blogging helped me admit my acting career was going nowhere" -- Interview with former child star Wil Wheaton

"Tell the truth, the whole truth, nothing but the truth" -- Interview with Microsoft "chief humanizing officer" Robert Scoble

"Blogging has broken the monopoly of the mainstream media" -- Interview with celebrity blogger Arianna Huffington

"The blog business is more like music than publishing" -- Interview with new media entrepreneur John Battelle

The Voices of blog!

"Tell the truth. The whole truth. Nothing but the truth."
- Microsoft "chief humanizing officer" Robert Scoble

"Blogs have broken the monopoly of the mainstream media"
- Celebrity blogger Arianna Huffington

"A weblog saved my life last night"
- Novelist Ayelet Waldman

"I don't want to ruin anyone's life, but
I don't mind ruining their day"
- Washington politico-sex blogger Ana Marie Cox (aka Wonkette)

"I take an obsession and then I feed it"
- Gawker Media founder Nick Denton

"Blogging helped me admit my acting career was going nowhere"
- Former child star of "Stand By Me" and "Star Trek: The Next Generation" Wil Wheaton

Also Featuring:

- Podcasting pioneer and former MTV host Adam Curry

- Japanese blogging king Joi Ito

- former Howard Dean Campaign Manager Joe Trippi

- Web philosopher Clay Shirky

- DailyKos liberal blogger Markos Moulitsas

- screenwriter and conservative blogger Roger L. Simon

- Sun Microsystems president Jonathan Schwartz

- president and Buzzmachine blogger Jeff Jarvis

- futurist Paul Saffo

- new media entrepreneur John Battelle

- New York University journalism professor Jay Rosen

- U.S. Army blogger Colby Buzzell

- Publisher's Lunch founder Michael Cader

- CNN reporter Rebecca MacKinnon

- Weblogs, Inc. founder Jason Calacanis

- literary agent Kate Lee

- Wall Street Journal drama critic Terry Teachout

- venture capitalist Andreas Stavropoulis

- Internet activist Jon Lebkowsky

- Web marketing consultant Christian Sarkar

- social networking experts David Teten and Scott Allen

- Internet analyst Nick Gall

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