NevOn has a smart report about a UK supermarket chain called Tesco that is now sending out an RSS feed for its "Deal of the Day."

Says Neville Hobson, the man behind NevOn:

So my prediction is - more RSS feeds by consumer-focused businesses such as supermarkets. It's getting easier for people to use RSS (often without realizing it) and will get easier still as more businesses offer information via RSS, as simpler ways of describing it emerge (like 'live bookmarks,' for instance), and as it becomes ever more easier to get the information offered via RSS.

Like minds think alike: Five weeks ago I suggested in a post entitled "Use Value: The Money Shot in Syndicated Content" that just such a move by retailers was imminent: